5 Unexpected and Amazing Collaborations Between Jewellers and Other Industries
Most of us are no strangers to cross-industry collaborations. Over the years, countless companies have banded together to create some of the most fascinating products for their clients.
Unsurprisingly, jewellery makers are among those making mutually-beneficial partnerships with various industries. Despite being worlds apart, these brands have proven that fusing two companies' customer bases is possible—especially with the right offering.
This blog explores five incredible collaborations between exemplary jewellers like Le-Diamant and other brands. Read on to discover their fabulous creations and learn more about their association.
1.Godiva and Le Vian
The iconic Belgian artisanal chocolate maker Godiva is in a multi-year collaboration with Le Vian, known for its timeless jewellery. Notably, this is not the first time the Persian family-owned brand has offered chocolate-inspired pieces.
Le Vian began providing its Chocolate Diamonds in 2000. The company took up that interest again in 2022 by joining hands with Godiva to provide a memorable collection of Chocolate Diamond jewels for Valentine's Day.
In 2023, the two purveyors of grandeur came together again to provide another fantastic deal for chocolate and diamond enthusiasts celebrating love. This time, a limited-edition 2023 Valentine's Day Collection that presented buyers with the chance to walk home with a GODIVA x Le Vian necklace with Chocolate Diamonds.
2.Forevermark and Sabyasachi Mukherjee
Sabyasachi Mukherjee, one of the most commercially successful Indian fashion designers, collaborated with renowned diamond jewellery maker De Beers Forevermark in 2017. Theirs was a collection of exquisite diamond pieces.
Forevermark and Mukherjee's versatile collection, Zanyah, came with vintage-style rings and drop earrings, all painstakingly crafted to appeal to jewellery lovers with different styles.
The Zanyah collection merged Forevermark's unmatched beauty with Mukherjee's impressive fashion style, ensuring each piece was nothing short of magnificent. The designer told Vogue that they aimed to deliver unique diamond jewellery with a "warmer glow" and not "intimidating".
3.Thomas Sabo and Mercedes-Benz
Jewellery and automobile brand collaborations are astonishing but not unheard of and unfruitful. Highly acclaimed jewellery and watchmaker Thomas Sabo first partnered with the luxurious automotive company Mercedes-Benz in 2012, joining the Mercedes AMG Petronas Formula One Team.
One of the most notable results of the Sabo-Mercedes-Benz partnership was the Thomas Sabo special edition of the car brand's A-Class PEAK model, released in 2017. The fashion jewellery maker helped design the luxury vehicle, so its logo was on different parts of the machine's exterior, including the mirror mount, hubcaps and roof spoiler cross pieces.
The car's floor mats, door sill and plaque also bore the Thomas Sabo Edition logo.
4.Samsung and de GRISOGONO
It's not unusual for Samsung to offer blinged-up versions of its top-rated offerings. In 2016, the tech giant collaborated with celebrated Swiss luxury jeweller de GRISOGONO to create the de GRISOGONO Samsung Gear S2 limited-edition smartwatch.
The wearable featured Samsung's state-of-the-art Gear S2 technology, and countless rose gold and black and white precious jewels, making it the perfect watch for diamond lovers. Combining fashion and function, it appealed to those looking to showcase their personal style while appreciating its unparalleled craftsmanship.
5.Garrard & Co and the Royal Family
Garrard & Co and the Royal Family also had a remarkable collaboration. The jewellery company served as the crown jeweller from 1843 to 2007, first appointed by Queen Victoria centuries ago.
Garrard & Co made the Queen Mother's Crown, which was embellished with roughly 2,800 diamonds. The firm later produced numerous jewellery pieces for the royal family and was tasked with the upkeep of the priceless Crown Jewels.
Explore Our Timeless Jewellery Collection
Indeed, nothing beats the creativity arising from cross-industry collaborations. These partnerships leverage incredible designs and innovative technology to deliver remarkable jewellery, ranging from rings and necklaces to earrings, wearables and crowns.
If you want to expand or revamp your jewellery collection, Le-Diamant has a wide range of gorgeous pieces. Contact us today to make your pick.